WLD BLND

WLD BLND’s mushroom gummies are a dietary supplement crafted to provide the natural benefits of functional mushrooms in a convenient and delicious form. Each gummy contains a potent blend of Lion's Mane, Turkey Tail, Reishi, and Shiitake mushrooms, all known for their unique health-boosting properties. Together, these mushrooms create a synergistic formula aimed at enhancing mental and physical well-being.

WLD BLND’s goal was to create a vibrant and modern brand identity that appeals to health-conscious millennials. The bold, playful typography of the logo conveys energy, aligning with the product’s focus on boosting immunity, focus, and energy. The curves in each letter represent the organic nature of the product.

Branding + Packaging

Green package of WED BLND mushroom gummies with white text and abstract mushroom illustrations in the background.
Colorful package of WLD BLND mushroom gummies with flavors including Lion's Mane, Turkey Tail, Reishi, and Shiitake. The package highlights benefits like immunity, focus, and energy, and features a raspberry flavor.
Two colorful packages of mushroom gummies, one purple and green and one pink and green, with vibrant designs and text indicating flavors and benefits.
Two colorful bags of mushroom gummies labeled 'WLD BLOD'. The pink bag features wild blueberry flavor, and the purple bag features wild bluebery. Both bags list ingredients including lion's mane, turkey tail, reishi, and shiitake mushrooms, and highlight benefits like immunity, focus, and energy.